16 September 2022 | 14:00 - 14:30 | Bahasa | Understanding Media Consumption Patterns, Communication and Career Pathways in Generation Z
Media, culture, and society influence each other. So media consumption will have a direct and indirect impact on people's daily lives themselves. Likewise, the pattern of media consumption in Generation Z (born between 1996-2010), will affect their communication behavior, up to their career development process. The purpose of the research that will be socialized in this presentation is to provide understanding to teachers, lecturers, and also parents in providing support to their children who were born as Generation Z.